An innovative creative who loves to
communicate through explorative visuals. She is passionate about developing visual identities, branding, and art direction.
A passionate creative who is passionate about communicating through unique and explorative visuals, she specialises in areas such as visual design, branding, and art direction. Possessing keen attention to detail and proficiency in a wide array of design tools, she is always eager to push creative boundaries in ideation and design. Ready to explore new ideas by stepping out of her comfort zone and taking on new challenges, she brings an effective problem-solving approach to her work.
Business Owner Pernucnick
Indonesia
July 2024-Present
• Concepted and Designed cohesive visual identities, including logos, color palettes, and typography, aligning with clients’ brand vision.
• Crafted and Post-Produced social media content for platforms on Instagram and TikTok, creating visuals, videos, that increased audience engagement and follower growth.
• Directed all aspects of business operations, from product concepting, creative planning to marketing strategy and sales.
Social Media Design Team Lasalle College of The Arts Social
Singapore August 2022 - Present
• Working with peers specialist in copywriting to develop content for scheduled Instagram post
Creative Intern Tracyeinny
SingaporeMay 2023–August 2023
• Planned and ideated a daily Electronic Direct Mail (EDM) for product launches and extra content.
• Designed monthly campaign posts, stories, and reels for social media platforms, like Instagram and Tiktok content
• Assisted in coordinating monthly campaigns and product photo shoots.
• Produced and edited jewellery item catalogue images for websites.
• Participated in weekly Instagram Live and engaged with audiences.
Saint Joseph Student Council
Malang, Indonesia 2020-2021
• Responsible for design and decoration to create a design theme and branding for the Christmas choir event.
• Conceptualised venue decoration for an annual art festival event open for the public.
Gemini Fancafe Event
Singapore June 2023 and October 2023
• Designing merchandise, including cupsleeves, photobooth strip, and
invitation ticket for the artist's birthday event.
Open House Lasalle College of the Arts
SingaporeJanuary 2022
• Participating in Lasalle Open House 2022 ushering applicants to the venue and providing information about the school and its offerings.
Open studios participant
Singapore March 2022
• Selected cohort’s projects throughout the year are displayed and open to
the public.