Duo Duo Turns Into My Parents
D&AD New Blood AwardsElementary school children, with parental guidance, perform better in academics. However, busy parents are struggling to accompany their children, impacting their learning math habits. With Duolingo and its special feature, Duo Duo Turns Into My Parents, parents can accompany their children's progress. With several features for parents' presence, like personalised Duo Duo birds that will appear throughout taking quizzes,. Other features, including a pre-recorded parent’s voice, would be played during the appearance of the affirmation and encouragement text bubble, personalised notification, and reward for completing each level. Through these features, parents are able to accompany children in learning despite being busy.
Ang Sheng Jin
Claudius Keng
Joselyn Sim
Yasser Suratman
Creative Team:
Angelic Stefanie Hartanto
Kim Seoyeon
Lee Juyeon